Interface agents as social models: The impact of appearance on females' attitude toward engineering

Amy L. Baylor; Rinat B. Rosenberg-Kima; E. Ashby Plant

doi:10.1145/1125451.1125564

Interface agents as social models: The impact of appearance on females' attitude toward engineering

Amy L. Baylor^*, Rinat B. Rosenberg-Kima, E. Ashby Plant

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This experimental study investigated the impact of interface agent appearance (age, gender, "coolness") on enhancing undergraduate females' attitudes toward engineering. Results revealed that participants reported more positive stereotypes of engineers after interacting with a female agent. In contrast, participants interacting with a male agent reported that engineering was more useful and engaging. An interaction of "coolness" and age indicated that agents who were young and "cool" (i.e., peer-like; similar to participants) and agents who were old and "uncool" (stereotypical engineers) were both most effective on enhancing self-efficacy toward engineering.

Original language	English
Title of host publication	CHI'06 Extended Abstracts on Human Factors in Computing Systems, CHI EA'06
Pages	526-531
Number of pages	6
DOIs	https://doi.org/10.1145/1125451.1125564
State	Published - 2006
Externally published	Yes
Event	Conference on Human Factors in Computing Systems, CHI EA 2006 - Montreal, QC, Canada Duration: 22 Apr 2006 → 27 Apr 2006

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	Conference on Human Factors in Computing Systems, CHI EA 2006
Country/Territory	Canada
City	Montreal, QC
Period	22/04/06 → 27/04/06

Keywords

Anthropomorphic interface agents
Attitude change
Computer-based social modeling
Persuasion

Access to Document

10.1145/1125451.1125564

Cite this

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title = "Interface agents as social models: The impact of appearance on females' attitude toward engineering",

abstract = "This experimental study investigated the impact of interface agent appearance (age, gender, {"}coolness{"}) on enhancing undergraduate females' attitudes toward engineering. Results revealed that participants reported more positive stereotypes of engineers after interacting with a female agent. In contrast, participants interacting with a male agent reported that engineering was more useful and engaging. An interaction of {"}coolness{"} and age indicated that agents who were young and {"}cool{"} (i.e., peer-like; similar to participants) and agents who were old and {"}uncool{"} (stereotypical engineers) were both most effective on enhancing self-efficacy toward engineering.",

keywords = "Anthropomorphic interface agents, Attitude change, Computer-based social modeling, Persuasion",

author = "Baylor, {Amy L.} and Rosenberg-Kima, {Rinat B.} and Plant, {E. Ashby}",

year = "2006",

doi = "10.1145/1125451.1125564",

language = "אנגלית",

isbn = "1595932984",

series = "Conference on Human Factors in Computing Systems - Proceedings",

pages = "526--531",

booktitle = "CHI'06 Extended Abstracts on Human Factors in Computing Systems, CHI EA'06",

note = "Conference on Human Factors in Computing Systems, CHI EA 2006 ; Conference date: 22-04-2006 Through 27-04-2006",

}

Baylor, AL, Rosenberg-Kima, RB & Plant, EA 2006, Interface agents as social models: The impact of appearance on females' attitude toward engineering. in CHI'06 Extended Abstracts on Human Factors in Computing Systems, CHI EA'06. Conference on Human Factors in Computing Systems - Proceedings, pp. 526-531, Conference on Human Factors in Computing Systems, CHI EA 2006, Montreal, QC, Canada, 22/04/06. https://doi.org/10.1145/1125451.1125564

Interface agents as social models: The impact of appearance on females' attitude toward engineering. / Baylor, Amy L.; Rosenberg-Kima, Rinat B.; Plant, E. Ashby.
CHI'06 Extended Abstracts on Human Factors in Computing Systems, CHI EA'06. 2006. p. 526-531 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - This experimental study investigated the impact of interface agent appearance (age, gender, "coolness") on enhancing undergraduate females' attitudes toward engineering. Results revealed that participants reported more positive stereotypes of engineers after interacting with a female agent. In contrast, participants interacting with a male agent reported that engineering was more useful and engaging. An interaction of "coolness" and age indicated that agents who were young and "cool" (i.e., peer-like; similar to participants) and agents who were old and "uncool" (stereotypical engineers) were both most effective on enhancing self-efficacy toward engineering.

KW - Anthropomorphic interface agents

KW - Attitude change

KW - Computer-based social modeling

KW - Persuasion

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BT - CHI'06 Extended Abstracts on Human Factors in Computing Systems, CHI EA'06

Y2 - 22 April 2006 through 27 April 2006

ER -

Interface agents as social models: The impact of appearance on females' attitude toward engineering

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Keywords

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