Intensity of end user computing

Much has been written in recent years on end user computing, based on assumptions concerning the motivations and attributes of end users. Most of this research has been descriptive in nature with little theoretical basis. The empirical study described in this paper was intended to assess factors affecting the intensity of participation in end user computing, while at the same time grounding the research on a firm theoretical base.Theory suggested three major groups of variables affecting intensity of participation in end user computing - organizational factors, top management leadership, and individual factors. Examination of survey data indicated that organizational and top management factors played no part in determining the intensity of EUC while there is a strong relationship between individual factors and intensity of EUC. The individual factors found relevant were reasons for using EUC, use made of the outputs, rank in the organization, years of experience with computers, and the type of hardware used.