Institutional logics and innovation in times of crisis: Telemedicine as digital ‘PPE’

Eivor Oborn*, Nirit Putievsky Pilosof, Bob Hinings, Eyal Zimlichman

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


How do crises shape digital innovation? In this paper we examine the rapid adoption of digital telemedicine technologies in an Israeli hospital with a focus on the role of the institutional logics held by the stakeholders responding to emerging events. With the onset of COVID-19, the need for social distancing and minimal physical contact challenged and interrupted hospital practices. In response, remote audio-visual functionality of digital technologies were appropriated in different ways, as stakeholders – state actors, managers, health professionals, and family members – sought to improvise and enhance the protection of persons concerned. We show how emerging practices were guided by the dominant institutional logics of stakeholders responding to the crisis. Acting for many as a digital form of ‘personal protective equipment’ (PPE), the technologies enabled diverse action possibilities to become manifest in practices. We add to understanding the role of institutional logics in directing the attention of stakeholders to shape digital innovation in times of crisis.

Original languageEnglish
Article number100340
JournalInformation and Organization
Issue number1
StatePublished - Mar 2021
Externally publishedYes


  • COVID-19
  • Crisis
  • Digital innovation
  • Healthcare
  • Institutional logics
  • Technology affordance
  • Telemedicine


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