Instinctive and cognitive reasoning: A study of response times

Ariel Rubinstein*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

252 Scopus citations


Lecture audiences and students were asked to respond to virtual decision and game situations at Several thousand observations were collected and the response time for each answer was recorded. There were significant differences in response time across responses. It is suggested that choices made instinctively, that is, on the basis of an emotional response, require less response time than choices that require the use of cognitive reasoning.

Original languageEnglish
Pages (from-to)1243-1259
Number of pages17
JournalEconomic Journal
Issue number523
StatePublished - Oct 2007


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