Innovation Diffusion*

Innovation Diffusion^*

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The History of Marketing Science
Subtitle of host publication	Second Edition
Publisher	World Scientific Publishing Co.
Pages	89-116
Number of pages	28
ISBN (Electronic)	9789811272233
ISBN (Print)	9789811272226
DOIs	https://doi.org/10.1142/9789811272233_0004
State	Published - 1 Jan 2023
Externally published	Yes

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title = "Innovation Diffusion*",

author = "Eitan Muller and Renana Peres",

year = "2023",

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}

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AU - Peres, Renana

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