High-Resolution Measurement and Analysis of Visitor Experiences in Time and Space: The Case of Aalborg Zoo in Denmark

The notion of consumer and user experience has become dominant in our society in recent years, especially in relation to leisure activities. In this study we used the experience sampling method (ESM) data collection technique in Aalborg Zoo, Denmark, to understand the distribution of subjective experiences within this site. Visitors to the zoo were asked to send phone messages (SMS) about their subjective feelings in real time and to carry with them Global Positioning System (GPS) devices that recorded their movement. This method allowed us to geotag experiences of visitors throughout the zoo compound. The results indicate that the quality of experience of visitors varies both in time and in space. We conclude that there is a need to further explore the effect of place on experiences using repeat, high-resolution measurements. In this regard we believe that geographers, who have a long tradition of studying human–environment relations, have the tools to lead this type of exploration.