Global versus local strategic alliances

Saul Klein, Jehiel Zif

Research output: Contribution to journalArticlepeer-review

Abstract

The authors present a framework within which to decide when a firm should choose a single global strategic alliance partner, when regional alliances are more appropriate, and when it should use multiple local partners. Strategic factors proposed as determining this choice refer to: (1) economies of scale; (2) competitive pressure; (3) market and environmental certainty; and (4) global coordination. Operational considerations that constrain the choice involve: (1) market restrictions; (2) resource availability; (3) fiduciary risk; and (4) adaptation needs. These two sets of factors interact to suggest the appropriate geographical scope of strategic alliances. Two case examples are evaluated within this framework; one dealing with a global strategic alliance, the other with local strategic alliances.

Original languageEnglish
Pages (from-to)51-71
Number of pages21
JournalJournal of Global Marketing
Volume8
Issue number1
DOIs
StatePublished - 6 Dec 1994

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