Global and local “teachable moments”: The role of Nobel Prize and national pride

Ayelet Baram-Tsabari; Elad Segev

doi:10.1177/0963662518768410

Global and local “teachable moments”: The role of Nobel Prize and national pride

Ayelet Baram-Tsabari^*, Elad Segev

^*Corresponding author for this work

Department of Communication studies

Technion-Israel Institute of Technology

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

This study examined to what extent Nobel Prize announcements and awards trigger global and local searches or “teachable moments” related to the laureates and their discoveries. We examined the longitudinal trends in Google searches for the names and discoveries of Nobel laureates from 2012 to 2017. The findings show that Nobel Prize events clearly trigger more searches for laureates, but also for their respective discoveries. We suggest that fascination with the Nobel prize creates a teachable moment not only for the underlying science, but also about the nature of science. Locality also emerged as playing a significant role in intensifying interest.

Original language	English
Pages (from-to)	471-484
Number of pages	14
Journal	Public Understanding of Science
Volume	27
Issue number	4
DOIs	https://doi.org/10.1177/0963662518768410
State	Published - 1 May 2018

Funding

Funders	Funder number
Israel Science Foundation	1716/12
Planning and Budgeting Committee of the Council for Higher Education of Israel

Keywords

globalization of science and technology
media and science
public understanding of science
science and popular culture
science attitudes and perceptions
science communication
science education

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10.1177/0963662518768410

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Global and local “teachable moments”: The role of Nobel Prize and national pride

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