Getting the Most out of Brainstorming Groups

Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, Abraham Carmeli

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Sharing ideas in groups is often a key component of meetings of groups or teams in organizations. This process is typically not optimal because of the negative social factors that inhibit the sharing process, such as social loafing, evaluation apprehension, low performance norms, or production blocking. The literature on brainstorming has focused on ways to enhance the effectiveness of the idea-sharing process. Performance feedback, a focus on quantity without concern for evaluation, and challenging goals can increase the number of ideas generated by both individuals and groups. The use of electronic and writing modalities, alternating individual and group ideation, using task-relevant diversity, and training are some approaches that have been found to be particularly effective for group ideation. Unless organizations or practitioners follow the guidelines suggested, they are not likely to tap the creative potential of their groups or teams.
Original languageEnglish
Title of host publicationOpen Innovation
Subtitle of host publicationAcademic and Practical Perspectives on the Journey from Idea to Market
EditorsArthur B. Markman
Place of PublicationNew York
PublisherOxford University Press
Number of pages28
ISBN (Print)9780199374441
StatePublished - 1 Jul 2016


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