From Americanization to Colonization: The Diffusion of Productivity Models Revisited

Drawing on postcolonial studies, this article seeks to add a layer to the literature concerning the Americanization of productivity models and management in general. Based on a genealogical analysis of Israel's productivity models, we juxtapose two processes by which productivity models were disseminated: first, by the British colonial authorities, and then as part of American technical assistance to Israel. Thus, we draw attention to the close ties between Americanization and colonialism. Our objective is to show empirically how earlier colonial practices preceded and set the stage for later processes of Americanization, and to stress the similar logic that both processes tend to follow.