TY - CHAP
T1 - Forms of market orientation among primary and secondary school teachers in Israel
AU - Oplatka, Izhar
AU - Hemsley-Brown, Jane
PY - 2012
Y1 - 2012
N2 - This chapter presents an analysis of data gathered from Israeli primary and secondary schoolteachers that tested the degree of market orientation in the Israeli State Education System, the largest system in Israel that is based on grade configuration of primary education (1-6) and secondary education (7-12). It was found that the Israeli teachers are more positive about student orientation (SO) than about competitor orientation and interfunctional coordination, i.e., they are more likely to be positive toward the elements of SO that are emotion embedded and represent teachers' concern toward and relations with their students. They can identify with elements of SO that represent teachers' strong emotional commitment toward students, which in turn leads them to change their teaching methods, be attentive and responsive to parents' interest in the learning of the child, and improve their own teaching. In doing so, the teachers are engaged unconsciously with relationship marketing that might promote their school's market share and image.
AB - This chapter presents an analysis of data gathered from Israeli primary and secondary schoolteachers that tested the degree of market orientation in the Israeli State Education System, the largest system in Israel that is based on grade configuration of primary education (1-6) and secondary education (7-12). It was found that the Israeli teachers are more positive about student orientation (SO) than about competitor orientation and interfunctional coordination, i.e., they are more likely to be positive toward the elements of SO that are emotion embedded and represent teachers' concern toward and relations with their students. They can identify with elements of SO that represent teachers' strong emotional commitment toward students, which in turn leads them to change their teaching methods, be attentive and responsive to parents' interest in the learning of the child, and improve their own teaching. In doing so, the teachers are engaged unconsciously with relationship marketing that might promote their school's market share and image.
UR - http://www.scopus.com/inward/record.url?scp=84885005116&partnerID=8YFLogxK
U2 - 10.1108/S1479-3660(2012)0000015011
DO - 10.1108/S1479-3660(2012)0000015011
M3 - פרק
AN - SCOPUS:84885005116
SN - 9781781902424
T3 - Advances in Educational Administration
SP - 207
EP - 223
BT - The Management and Leadership of Educational Marketing
A2 - Oplatka, Izhar
A2 - Hemsley-Brown, Jane
PB - Emerald
ER -