Foreign source effects on response behavior in cross-national mail surveys

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

This study investigates the effects of foreign-source techniques on cross-national response behavior of two types of respondents - senior managers of industrial firms and consumers - in the United States and Israel. The foreign source effect was manipulated through country-specific envelopes, sponsoring institutions stationery, and premiums. Results show that for the consumers' survey, the source manipulation techniques produce a significantly better response (both rate and quality) in both countries without affecting bias. Effects of foreign source techniques on senior managers are less pronounced. Implications of the findings for cross-national surveys are discussed.

Original languageEnglish
Pages (from-to)157-167
Number of pages11
JournalInternational Journal of Research in Marketing
Volume3
Issue number3
DOIs
StatePublished - 1986

Funding

FundersFunder number
Israel Institute of Business Research
Leon Recanati Graduate School of Business Administration
New York Universities Joint Center for Research in International Business
Tel Aviv University

    Fingerprint

    Dive into the research topics of 'Foreign source effects on response behavior in cross-national mail surveys'. Together they form a unique fingerprint.

    Cite this