TY - JOUR
T1 - Focused SWOT
T2 - Diagnosing critical strengths and weaknesses
AU - Coman, Alex
AU - Ronen, Boaz
PY - 2009/1
Y1 - 2009/1
N2 - Despite the problems involved in its use, SWOT (strengths-weaknesses- opportunities-threats) analysis remains a major strategic tool for listing the strengths and weaknesses of an organisation, for recording the major strengths and translating them into value. This paper presents a straightforward methodology for making a structured analysis of strengths and weaknesses, based on an analysis of important value-creating events and the strengths and weaknesses that caused these events. The focused SWOT methodology distils the strengths and weaknesses into core competences and core problems, by using the core-competence tree and the current-reality tree. The core competences and core problems are then linked into a plan of action aimed at preserving and leveraging the organisation's core competences, while defending against exposure to core problems. Applications of the methodology are presented and it is demonstrated in a detailed case study.
AB - Despite the problems involved in its use, SWOT (strengths-weaknesses- opportunities-threats) analysis remains a major strategic tool for listing the strengths and weaknesses of an organisation, for recording the major strengths and translating them into value. This paper presents a straightforward methodology for making a structured analysis of strengths and weaknesses, based on an analysis of important value-creating events and the strengths and weaknesses that caused these events. The focused SWOT methodology distils the strengths and weaknesses into core competences and core problems, by using the core-competence tree and the current-reality tree. The core competences and core problems are then linked into a plan of action aimed at preserving and leveraging the organisation's core competences, while defending against exposure to core problems. Applications of the methodology are presented and it is demonstrated in a detailed case study.
KW - Core-competence tree
KW - SWOT
KW - Strategy
KW - Theory of constraints (TOC)
UR - http://www.scopus.com/inward/record.url?scp=70449602537&partnerID=8YFLogxK
U2 - 10.1080/00207540802146130
DO - 10.1080/00207540802146130
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AN - SCOPUS:70449602537
SN - 0020-7543
VL - 47
SP - 5677
EP - 5689
JO - International Journal of Production Research
JF - International Journal of Production Research
IS - 20
ER -