Facilitating Privacy Attitudes and Behaviors with Affective Visual Design

Agnieszka Kitkowska; Yefim Shulman; Leonardo A. Martucci; Erik Wästlund

doi:10.1007/978-3-030-58201-2_8

Facilitating Privacy Attitudes and Behaviors with Affective Visual Design

Agnieszka Kitkowska^*, Yefim Shulman, Leonardo A. Martucci, Erik Wästlund

^*Corresponding author for this work

Department of Industrial Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment (N= 88 ), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users’ willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.

Original language	English
Title of host publication	ICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings
Editors	Marko Hölbl, Tatjana Welzer, Kai Rannenberg
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	109-123
Number of pages	15
ISBN (Print)	9783030582005
DOIs	https://doi.org/10.1007/978-3-030-58201-2_8
State	Published - 2020
Event	35th IFIP TC 11 International Conference on Information Security and Privacy Protection, SEC 2020 - Maribor, Slovenia Duration: 21 Sep 2020 → 23 Sep 2020

Publication series

Name	IFIP Advances in Information and Communication Technology
Volume	580 IFIP
ISSN (Print)	1868-4238
ISSN (Electronic)	1868-422X

Conference

Conference	35th IFIP TC 11 International Conference on Information Security and Privacy Protection, SEC 2020
Country/Territory	Slovenia
City	Maribor
Period	21/09/20 → 23/09/20

Keywords

Affect
Attitude
Behavior
Emotion
Privacy
Usability

Access to Document

10.1007/978-3-030-58201-2_8

Cite this

Kitkowska, A., Shulman, Y., Martucci, L. A., & Wästlund, E. (2020). Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. In M. Hölbl, T. Welzer, & K. Rannenberg (Eds.), ICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings (pp. 109-123). (IFIP Advances in Information and Communication Technology; Vol. 580 IFIP). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-58201-2_8

Kitkowska, Agnieszka ; Shulman, Yefim ; Martucci, Leonardo A. et al. / Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. ICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings. editor / Marko Hölbl ; Tatjana Welzer ; Kai Rannenberg. Springer Science and Business Media Deutschland GmbH, 2020. pp. 109-123 (IFIP Advances in Information and Communication Technology).

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title = "Facilitating Privacy Attitudes and Behaviors with Affective Visual Design",

abstract = "We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment (N= 88 ), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users{\textquoteright} willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.",

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Kitkowska, A, Shulman, Y, Martucci, LA & Wästlund, E 2020, Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. in M Hölbl, T Welzer & K Rannenberg (eds), ICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings. IFIP Advances in Information and Communication Technology, vol. 580 IFIP, Springer Science and Business Media Deutschland GmbH, pp. 109-123, 35th IFIP TC 11 International Conference on Information Security and Privacy Protection, SEC 2020, Maribor, Slovenia, 21/09/20. https://doi.org/10.1007/978-3-030-58201-2_8

Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. / Kitkowska, Agnieszka; Shulman, Yefim; Martucci, Leonardo A. et al.

ICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings. ed. / Marko Hölbl; Tatjana Welzer; Kai Rannenberg. Springer Science and Business Media Deutschland GmbH, 2020. p. 109-123 (IFIP Advances in Information and Communication Technology; Vol. 580 IFIP).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Martucci, Leonardo A.

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PY - 2020

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N2 - We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment (N= 88 ), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users’ willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.

AB - We all too often must consent to information collection at an early stage of digital interactions, during application sign-up. Paying low attention to privacy policies, we are rarely aware of processing practices. Drawing on multidisciplinary research, we postulate that privacy policies presenting information in a way that triggers affective responses, together with individual characteristics, may influence privacy attitudes. Through an online quasi-experiment (N= 88 ), we investigate how affect, illustration type, personality, and privacy concerns may influence end-users’ willingness to disclose information and privacy awareness. Our results partially confirm these assumptions. We found that the affect may have an impact on privacy awareness, and stable psychological factors may influence disclosures. We discuss the applicability of our findings in interface design and in future research.

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Kitkowska A, Shulman Y, Martucci LA, Wästlund E. Facilitating Privacy Attitudes and Behaviors with Affective Visual Design. In Hölbl M, Welzer T, Rannenberg K, editors, ICT Systems Security and Privacy Protection - 35th IFIP TC 11 International Conference, SEC 2020, Proceedings. Springer Science and Business Media Deutschland GmbH. 2020. p. 109-123. (IFIP Advances in Information and Communication Technology). doi: 10.1007/978-3-030-58201-2_8

Facilitating Privacy Attitudes and Behaviors with Affective Visual Design

Abstract

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Keywords

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