Ethics of health promotion

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Because health promotion activities typically relate to sensitive topics, deeply held beliefs, and moral judgments and often employ commercial marketing tactics, they are inevitably fraught with moral and ethical issues. Key ethical concerns range from issues related to paternalism or interference with people's autonomy and privacy to concerns regarding equity and distributive justice, as well as responsibility and governments' role in influencing people's health-related practices through engineering methods, incentives, education, or persuasive media campaigns. The range of ethical issues in health promotion is as broad as the issues addressed, and they can be found in each component of the intervention. © 2008

Original languageEnglish
Title of host publicationInternational Encyclopedia of Public Health
PublisherElsevier Inc.
Number of pages6
ISBN (Print)9780123739605
StatePublished - 2008


  • Communication
  • Ethical issues
  • Health promotion
  • Moral issues
  • Personal responsibility
  • Persuasion
  • Social marketing


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