ETHICAL ISSUES IN HEALTH COMMUNICATION IN CLINICAL AND DIGITAL SETTINGS AND IN HEALTH COMMUNICATION CAMPAIGNS

Nurit Guttman, Eimi Lev, Maram Khazen

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

Communicating about health inherently raises ethical issues. The purpose of this chapter is to underscore the importance of recognizing ethical issues in health communication in various settings. The chapter’s first section provides an overview of several ethical theoretical approaches and guiding precepts that can direct our thinking on ethical issues in health communication. The second presents several ethical issues in clinical and organizational settings. The third concentrates on ethical issues associated with health communication in digital and social media contexts. The fourth focuses on ethics in health communication and social marketing campaigns. The chapter concludes by noting implications of ethical issues in health communication for advocacy.

Original languageEnglish
Title of host publicationThe Routledge Handbook of Health Communication, Third Edition
PublisherTaylor and Francis
Pages507-521
Number of pages15
ISBN (Electronic)9781000451375
ISBN (Print)9780367487447
DOIs
StatePublished - 1 Jan 2021

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