TY - JOUR
T1 - Environmental scanning and information systems in relation to success in introducing new products
AU - Ahituv, Niv
AU - Zif, Jehiel
AU - Machlin, Isaac
PY - 1998/3/25
Y1 - 1998/3/25
N2 - CEOs in 46 firms were interviewed in regard to the pattern of the environmental scanning they performed. The results were analyzed to determine the degree of use of information systems by CEOs in their strategic decision making and to seek a link with the firm's success in introducing new products. The study indicates significant differences in the level of environmental scanning and in the use of information systems between firms that were more successful in introducing new products into the market and firms that were less successful. The differences are in the pattern and the frequency of conducting environmental scanning, in the number of computerized applications, and in the number of advanced marketing information systems.
AB - CEOs in 46 firms were interviewed in regard to the pattern of the environmental scanning they performed. The results were analyzed to determine the degree of use of information systems by CEOs in their strategic decision making and to seek a link with the firm's success in introducing new products. The study indicates significant differences in the level of environmental scanning and in the use of information systems between firms that were more successful in introducing new products into the market and firms that were less successful. The differences are in the pattern and the frequency of conducting environmental scanning, in the number of computerized applications, and in the number of advanced marketing information systems.
KW - Environmental scanning
KW - Management information systems
KW - Marketing new products
KW - Strategic information systems
UR - http://www.scopus.com/inward/record.url?scp=0003533451&partnerID=8YFLogxK
U2 - 10.1016/S0378-7206(98)00025-1
DO - 10.1016/S0378-7206(98)00025-1
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AN - SCOPUS:0003533451
SN - 0378-7206
VL - 33
SP - 201
EP - 211
JO - Information and Management
JF - Information and Management
IS - 4
ER -