Abstract
This research examines how entrepreneurial orientation (EO) influences international performance (IP) of the firm taking into account the moderating effect of decision-making rationality (DR) on the EO-IP association. Such an investigation is significant because it considers the interplay of strategic decision-making processes supported by the bounded rationality concept in the entrepreneurship field. Drawing from a study on activities of 216 firms in the United States and United Kingdom, the evidence suggests that DR positively moderates the EO-IP association. The findings suggest that managers can improve IP by combining EO with rational (analytical) processes in their strategic decisions.
Original language | English |
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Pages (from-to) | 462-480 |
Number of pages | 19 |
Journal | Journal of Small Business Management |
Volume | 54 |
Issue number | 2 |
DOIs | |
State | Published - 1 Apr 2016 |