TY - JOUR
T1 - Direct and indirect network effects are equivalent
T2 - A comment on direct and indirect network effects: Are they equivalent?
AU - Church, Jeffrey
AU - Gandal, Neil
PY - 2012/11
Y1 - 2012/11
N2 - Clements (2004) makes the following two claims: (i) unlike direct network effects, increases in the size of the market do not, in the case of indirect network effects, make standardization more likely, but (ii) indirect network effects are associated with excessive standardization. We show in Clements' framework that neither of these results are correct: standardization is more likely as the number of software firms increases and when the type of market equilibrium is unique - there are only multiple networks or only standardization - there is never excessive standardization, but there could be insufficient standardization, just as is the case with direct network effects.
AB - Clements (2004) makes the following two claims: (i) unlike direct network effects, increases in the size of the market do not, in the case of indirect network effects, make standardization more likely, but (ii) indirect network effects are associated with excessive standardization. We show in Clements' framework that neither of these results are correct: standardization is more likely as the number of software firms increases and when the type of market equilibrium is unique - there are only multiple networks or only standardization - there is never excessive standardization, but there could be insufficient standardization, just as is the case with direct network effects.
KW - Network effects
KW - Network externalities
UR - http://www.scopus.com/inward/record.url?scp=84866500887&partnerID=8YFLogxK
U2 - 10.1016/j.ijindorg.2012.08.001
DO - 10.1016/j.ijindorg.2012.08.001
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AN - SCOPUS:84866500887
SN - 0167-7187
VL - 30
SP - 708
EP - 712
JO - International Journal of Industrial Organization
JF - International Journal of Industrial Organization
IS - 6
ER -