TY - JOUR
T1 - Different platforms, different uses
T2 - testing the effect of platforms and individual differences on perception of incivility and self-reported uncivil behavior
AU - Sude, Daniel J.
AU - Dvir-Gvirsman, Shira
N1 - Publisher Copyright:
© The Author(s) 2023. Published by Oxford University Press on behalf of International Communication Association.
PY - 2023
Y1 - 2023
N2 - Two large surveys with adult samples of Americans (N = 1, 105; N = 1, 035) investigated differences in perceived incivility between seven social media platforms. Perceptions of incivility were targeted, given both their inherent societal relevance and the personalized nature of each user's platform experience. Utilizing a novel approach, observations per platform were nested within each user, facilitating disentangling user-level from platform-level factors. Study 1 demonstrated that even accounting for differences between users, perceptions vary by platform. Further, while individual users do admit to generating uncivil content themselves, self-perceptions were in contrast largely stable across platforms. Study 2 built upon Study 1 by investigating additional platform-level factors that could impact perceptions of incivility: Differences in perceived affordances between platforms were related to differences in perceptions of incivility's prevalence. Specifically, platforms characterized by either perceived anonymity or perceived network association were in turn perceived to be more uncivil.
AB - Two large surveys with adult samples of Americans (N = 1, 105; N = 1, 035) investigated differences in perceived incivility between seven social media platforms. Perceptions of incivility were targeted, given both their inherent societal relevance and the personalized nature of each user's platform experience. Utilizing a novel approach, observations per platform were nested within each user, facilitating disentangling user-level from platform-level factors. Study 1 demonstrated that even accounting for differences between users, perceptions vary by platform. Further, while individual users do admit to generating uncivil content themselves, self-perceptions were in contrast largely stable across platforms. Study 2 built upon Study 1 by investigating additional platform-level factors that could impact perceptions of incivility: Differences in perceived affordances between platforms were related to differences in perceptions of incivility's prevalence. Specifically, platforms characterized by either perceived anonymity or perceived network association were in turn perceived to be more uncivil.
KW - affordances
KW - anonymity
KW - incivility
KW - network association
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=85163856649&partnerID=8YFLogxK
U2 - 10.1093/jcmc/zmac035
DO - 10.1093/jcmc/zmac035
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AN - SCOPUS:85163856649
SN - 1083-6101
VL - 28
JO - Journal of Computer-Mediated Communication
JF - Journal of Computer-Mediated Communication
IS - 2
M1 - zmac035
ER -