TY - JOUR
T1 - Delimiting disruption
T2 - Why Uber is disruptive, but Airbnb is not
AU - Muller, Eitan
N1 - Publisher Copyright:
© 2019 The Author
PY - 2020/3
Y1 - 2020/3
N2 - I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then criticize the current definition of disruption and offer one instead, followed by three recent examples - iPhone, Uber, and Airbnb - where the claim is that the first two are indeed disruptive innovations, while the latter is not.
AB - I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then criticize the current definition of disruption and offer one instead, followed by three recent examples - iPhone, Uber, and Airbnb - where the claim is that the first two are indeed disruptive innovations, while the latter is not.
KW - Airbnb
KW - Disruption
KW - New products
KW - Post-adoption
KW - Uber
KW - iPhone
UR - http://www.scopus.com/inward/record.url?scp=85075370866&partnerID=8YFLogxK
U2 - 10.1016/j.ijresmar.2019.10.004
DO - 10.1016/j.ijresmar.2019.10.004
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AN - SCOPUS:85075370866
SN - 0167-8116
VL - 37
SP - 43
EP - 55
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 1
ER -
