Defending a domestic position against global entries

Yaron Timmor*, Samuel Rabino, Jehiel Zif

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


The article offers a systematic review of strategic options available to incumbents coping with threats and attacks by a global firm. The framework makes it possible to review and analyze action alternatives based on the entry stage, the attack focus, and defense tactics. Even though the globalization process has exposed domestic incumbents to greater threats, incumbents' options have also increased. The doors of trade liberalization swing both ways. Opportunities for collaboration increase while anti-globalization movements and national patriotism can be mobilized for effective defense. The framework presented in this article builds on existing strategic theories and concepts in addition to published case studies. It offers a flexible and dynamic approach for reviewing alternative strategies for implementation and research.

Original languageEnglish
Pages (from-to)251-265
Number of pages15
JournalJournal of Global Marketing
Issue number4
StatePublished - Oct 2009
Externally publishedYes


  • Defensive strategies
  • Global opportunities
  • Global threats
  • Globalization trends
  • Incumbents


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