The increasing demand for high image quality in mobile devices brings forth the need for better computational enhancement techniques, and image denoising in particular. To this end, we propose a new fully convolutional deep neural network architecture which is simple yet powerful and achieves state-of-the-art performance for additive Gaussian noise removal. Furthermore, we claim that the personal photo-collections can usually be categorized into a small set of semantic classes. However simple, this observation has not been exploited in image denoising until now. We show that a significant boost in performance of up to 0.4dB PSNR can be achieved by making our network class-aware, namely, by fine-tuning it for images belonging to a specific semantic class. Relying on the hugely successful existing image classifiers, this research advocates for using a class-aware approach in all image enhancement tasks.