Cyclical patterns in brand switching behavior: An issue of pattern recognition

Research output: Contribution to journalArticlepeer-review

Abstract

Cyclical patterns which repeat themselves periodically in consumers' purchasing habits are investigated in this paper. The phenomenon is explained and studied empirically using consumers panel data. It is found that most consumers do have a recognizable pattern. Prediction based on cyclical behavior is found to dominate the zero order process.

Original languageEnglish
Pages (from-to)290-297
Number of pages8
JournalEuropean Journal of Operational Research
Volume76
Issue number2
DOIs
StatePublished - 28 Jul 1994

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