Cyclical patterns in brand switching behavior: An issue of pattern recognition

Moshe Givon; Eitan Muller

doi:10.1016/0377-2217(94)90109-0

Cyclical patterns in brand switching behavior: An issue of pattern recognition

Moshe Givon^*, Eitan Muller

^*Corresponding author for this work

Coller School of Management

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

Cyclical patterns which repeat themselves periodically in consumers' purchasing habits are investigated in this paper. The phenomenon is explained and studied empirically using consumers panel data. It is found that most consumers do have a recognizable pattern. Prediction based on cyclical behavior is found to dominate the zero order process.

Original language	English
Pages (from-to)	290-297
Number of pages	8
Journal	European Journal of Operational Research
Volume	76
Issue number	2
DOIs	https://doi.org/10.1016/0377-2217(94)90109-0
State	Published - 28 Jul 1994

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title = "Cyclical patterns in brand switching behavior: An issue of pattern recognition",

abstract = "Cyclical patterns which repeat themselves periodically in consumers' purchasing habits are investigated in this paper. The phenomenon is explained and studied empirically using consumers panel data. It is found that most consumers do have a recognizable pattern. Prediction based on cyclical behavior is found to dominate the zero order process.",

author = "Moshe Givon and Eitan Muller",

year = "1994",

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Cyclical patterns in brand switching behavior: An issue of pattern recognition

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