The journey to school in the morning and children's journeys in the afternoon can often constitute the fi rst/last mile of their parents' daily travel patt erns. The need to drop off and collect children has been shown to infl uence parent's travel mode choices in favour of car usage. Alternatively, promoting children's active and independent mobility, in particular decoupling children's and parental mobility, can help to mitigate the fi rst and last mile problem. This paper focuses on children in urban neighbourhoods to refl ect on the cultural diff erences and social norms for children's mobility. Promoting children's active and independent mobility requires consideration of culturally based parental att itudes and awareness of the value of children's mobility. This can precipitate several short-and long-term changes. Short-term eff ects can be achieved by decoupling parent's and children's travel, opening wider options for both and further establishing a virtuous cycle by reducing local traffi c impacts. Longer-term changes include leveraging social and cultural components as part of the toolkit for creating social and physical environments oriented to pedestrianism and by creating mobility capital oriented to active travel, with children educating parents and growing into active adults themselves.