TY - JOUR
T1 - Continuous predictive modeling - A comparative analysis
AU - Levin, Nissan
AU - Zahavi, Jacob
PY - 1998
Y1 - 1998
N2 - We evaluate the performance of several predictive models to analyze continuous response vis-à-vis the performance of a discrete-choice logistic regression model. The models were evaluated based on three measures - profitability analysis, goodness-of-fit criteria, and prediction accuracy. The evaluation was conducted on a real application involving an home equity loan campaign in the banking industry. The implications of the results for decision making are also discussed.
AB - We evaluate the performance of several predictive models to analyze continuous response vis-à-vis the performance of a discrete-choice logistic regression model. The models were evaluated based on three measures - profitability analysis, goodness-of-fit criteria, and prediction accuracy. The evaluation was conducted on a real application involving an home equity loan campaign in the banking industry. The implications of the results for decision making are also discussed.
UR - http://www.scopus.com/inward/record.url?scp=0000548637&partnerID=8YFLogxK
U2 - 10.1002/(SICI)1520-6653(199821)12:2<5::AID-DIR2>3.0.CO;2-D
DO - 10.1002/(SICI)1520-6653(199821)12:2<5::AID-DIR2>3.0.CO;2-D
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AN - SCOPUS:0000548637
SN - 1094-9968
VL - 12
SP - 5
EP - 22
JO - Journal of Interactive Marketing
JF - Journal of Interactive Marketing
IS - 2
ER -