In Recommender Systems research, algorithms are often characterized as either Collaborative Filtering (CF) or Content Based (CB). CF algorithms are trained using a dataset of user preferences while CB algorithms are typically based on item profiles. These approaches harness different data sources and therefore the resulting recommended items are generally very different. This paper presents the CB2CF, a deep neural multiview model that serves as a bridge from items content into their CF representations. CB2CF is a “real-world” algorithm designed for Microsoft Store services that handle around a billion users worldwide. CB2CF is demonstrated on movies and apps recommendations, where it is shown to outperform an alternative CB model on completely cold items.