Can local tours disperse tourists from city centres?

Michal Zuckerman Farkash*, Amit Birenboim, Aliza Fleischer, Pazit Ben-Nun Bloom

*Corresponding author for this work

Research output: Contribution to journalLetterpeer-review

Abstract

This study evaluates the effectiveness of decentralizing tourists by promoting alternative local-guided tours. Results from a discrete choice experiment among young travellers indicate that while culinary tours are preferred over central attractions, overall, young visitors demonstrated a strong tendency to visit the main attractions. Furthermore, tours labelled as sustainable were perceived as less attractive. The study implies that inter-city dispersal strategies that rely on ‘soft interventions’ may only be effective among certain individuals and are unlikely to lead to substantial changes in tourist behaviour. For dispersal strategies to be effective, local authorities should consider developing comprehensive tourism attractions and amenities.

Original languageEnglish
Pages (from-to)511-516
Number of pages6
JournalCurrent Issues in Tourism
Volume27
Issue number4
DOIs
StatePublished - 2024
Externally publishedYes

Keywords

  • Sustainable tourism
  • discrete choice experiment
  • local tours
  • tourist dispersal
  • urban tourism

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