Automotive parasitism: Examining Mobileye’s ‘car-agnostic’ platformisation

Sam Hind, Alex Gekker*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


The article examines a ‘trinity’ of interconnected components by Mobileye, a company moving into autonomous driving. However, Mobileye is neither an automotive manufacturer, nor a nominal ‘big tech’ company, but an established maker of ‘bolt-on’ advanced driver assist systems (ADAS), able to draw on over 65 million vehicles. Through these devices, Mobileye is undertaking a ‘platformisation’, transforming from an automotive supplier into a provider of autonomous vehicle (AV) platforms. We characterise this as a ‘car-agnostic’ approach to autonomous driving. Mobileye represents the advancement, and modulation, of a platform logic into a different type of hardware: the car. To understand the implications of this, we argue that Mobileye acts parasitically in three ways: by inserting itself between driver and vehicle, vehicle manufacturer and vehicle data, and specific vehicles and the emerging AV industry.

Original languageEnglish
JournalNew Media and Society
StateAccepted/In press - 2022


  • ADAS
  • Mobileye
  • connected and autonomous vehicles (CAVs)
  • datafication
  • driving
  • parasites
  • platformisation


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