TY - JOUR
T1 - Assessing YouTube science news’ credibility
T2 - The impact of web-search on the role of video, source, and user attributes
AU - Michalovich, Amir
AU - Hershkovitz, Arnon
N1 - Publisher Copyright:
© The Author(s) 2020.
PY - 2020/5/1
Y1 - 2020/5/1
N2 - This randomized controlled experiment (N = 707) is the first to examine the role of video, source and user attributes in credibility assessment of online science news videos, and the impact of web-search on this role. We created a science news YouTube video in 12 versions (3 × 2 × 2 for source, quality and popularity). Each participant was randomly assigned to one version and was asked to rate the credibility of the source and the scientific information presented in the video. We found that perceived credibility is positively associated with perceived quality, as well as users’ YouTube experience. For those participants who did not conduct an online search during the assessment task, there was a positive association between the presenter’s perceived credibility and the video’s perceived credibility as well as its popularity; however, such associations were not present for participants who did conduct an online search.
AB - This randomized controlled experiment (N = 707) is the first to examine the role of video, source and user attributes in credibility assessment of online science news videos, and the impact of web-search on this role. We created a science news YouTube video in 12 versions (3 × 2 × 2 for source, quality and popularity). Each participant was randomly assigned to one version and was asked to rate the credibility of the source and the scientific information presented in the video. We found that perceived credibility is positively associated with perceived quality, as well as users’ YouTube experience. For those participants who did not conduct an online search during the assessment task, there was a positive association between the presenter’s perceived credibility and the video’s perceived credibility as well as its popularity; however, such associations were not present for participants who did conduct an online search.
KW - discourses of science
KW - media and science
KW - media representations
KW - popularization of science
KW - public understanding of science
KW - representations of science
KW - science and popular culture
KW - science communication
KW - science education
UR - http://www.scopus.com/inward/record.url?scp=85081535471&partnerID=8YFLogxK
U2 - 10.1177/0963662520905466
DO - 10.1177/0963662520905466
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C2 - 32072863
AN - SCOPUS:85081535471
VL - 29
SP - 376
EP - 391
JO - Public Understanding of Science
JF - Public Understanding of Science
SN - 0963-6625
IS - 4
ER -