Original language | English |
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Place of Publication | Tel Aviv |
Publisher | Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration |
Number of pages | 12 |
State | Published - 1991 |
Publication series
Name | Working paper (Israel Institute of business Research) |
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Publisher | Tel Aviv University, Faculty of Management, The Leon Recanati Graduate School of Business Administration |
Volume | 8/91 |
ULI Keywords
- uli
- Advertising
- Consumption (Economics)
- Ads
- Advertisements
- Advertising -- Retail trade
- Advertising, Consumer
- Advertising, Retail
- Commercial speech
- Consumer advertising
- Retail advertising
- Speech, Commercial
- Advertising, Store
- Store advertising
- Consumer demand
- Consumer spending
- Consumerism -- Consumption (Economics)
- Spending, Consumer