Advertising budgeting, wearout and copy replacement

Dov Pekelman, Suresh Sethi

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


In this paper we offer a formulation for the “Copy Life Cycle” phenomenon. In particular, we introduce simultaneously three decision variables, the optimal advertising expenditures during a given planning horizon, the optimal times for copy replacements and the optimal investments in the new copies. The analysis and the solution of the problem is carried out by a mixed optimization technique based on dynamic programming and optimal control theory.

Original languageEnglish
Pages (from-to)651-659
Number of pages9
JournalJournal of the Operational Research Society
Issue number7
StatePublished - Jul 1978


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