ADAPTIVE CONTROL FOR ADVERTISING EXPENDITURE.

Dov Pekelman, Edison Tse

Research output: Contribution to conferencePaperpeer-review

Abstract

An attempt is made to construct the advertising expenditure decision model in the framework of dual control where the optimal experimentation and control are simultaneously determined. The performance of three schemes are compared in terms of the value of the objective function and the amount of learning achieved. This is obtained by simulation. An investigation is made of the optimal dual control policy when two regions are assumed to behave according to the same model but where different advertising budgets may be allocated to them. Numerical results for the dual control problem are presented.

Original languageEnglish
Pages554-555
Number of pages2
DOIs
StatePublished - 1974
EventIEEE Conf on Decis and Control, 1974, incl Symp on Adapt Processes, 13th, Proc, Nov 20-22 1974 - Phoenix, AZ, USA
Duration: 20 Nov 197422 Nov 1974

Conference

ConferenceIEEE Conf on Decis and Control, 1974, incl Symp on Adapt Processes, 13th, Proc, Nov 20-22 1974
CityPhoenix, AZ, USA
Period20/11/7422/11/74

Fingerprint

Dive into the research topics of 'ADAPTIVE CONTROL FOR ADVERTISING EXPENDITURE.'. Together they form a unique fingerprint.

Cite this