ADAPTIVE CONTROL FOR ADVERTISING EXPENDITURE.

Dov Pekelman; Edison Tse

doi:10.1109/cdc.1974.270499

ADAPTIVE CONTROL FOR ADVERTISING EXPENDITURE.

Dov Pekelman^*, Edison Tse

^*Corresponding author for this work

Coller School of Management

Research output: Contribution to conference › Paper › peer-review

Abstract

An attempt is made to construct the advertising expenditure decision model in the framework of dual control where the optimal experimentation and control are simultaneously determined. The performance of three schemes are compared in terms of the value of the objective function and the amount of learning achieved. This is obtained by simulation. An investigation is made of the optimal dual control policy when two regions are assumed to behave according to the same model but where different advertising budgets may be allocated to them. Numerical results for the dual control problem are presented.

Original language	English
Pages	554-555
Number of pages	2
DOIs	https://doi.org/10.1109/cdc.1974.270499
State	Published - 1974
Event	IEEE Conf on Decis and Control, 1974, incl Symp on Adapt Processes, 13th, Proc, Nov 20-22 1974 - Phoenix, AZ, USA Duration: 20 Nov 1974 → 22 Nov 1974

Conference

Conference	IEEE Conf on Decis and Control, 1974, incl Symp on Adapt Processes, 13th, Proc, Nov 20-22 1974
City	Phoenix, AZ, USA
Period	20/11/74 → 22/11/74

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10.1109/cdc.1974.270499

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abstract = "An attempt is made to construct the advertising expenditure decision model in the framework of dual control where the optimal experimentation and control are simultaneously determined. The performance of three schemes are compared in terms of the value of the objective function and the amount of learning achieved. This is obtained by simulation. An investigation is made of the optimal dual control policy when two regions are assumed to behave according to the same model but where different advertising budgets may be allocated to them. Numerical results for the dual control problem are presented.",

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ADAPTIVE CONTROL FOR ADVERTISING EXPENDITURE.

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