This research presents new findings on the relationship between wealth and donation giving. While it is trivial to assume that those who have more – donate more, past research showed that this is not always the case. In this research I show how subjective perceptions of wealth interacts with objective wealth to influence charitable giving. Subjectively feeling wealthy encourages more charitable giving especially among objectively wealthier givers. I demonstrate this relationship in two experiments where I measure objective wealth and manipulate subjective wealth. These findings shed light on the importance of feeling rich in the decision to donate and show that this feeling can vary regardless of how rich one actually is. The implications of these findings to donation raising efforts are discussed.
|Translated title of the contribution
|Who Donates More – Rich in Heart or Rich in Pocket? The Relationship between Objective and Subjective Wealth on Donation-giving
|Number of pages
|Published - 2022
- Rich people
- עושר ועשירים
- תרומות ותורמים