Shani, Y., Danziger, S. & Zeelenberg, M., 2016, Rediscovering the Essentiality of Marketing. Petruzzellis, L. & Winer, R. S. (eds.). Cham: Springer Nature, p. 1611 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review