Research output per year
Research output per year
Search results
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2024
Branded response to generic entry: Detailing beyond the patent cliff
Hariharan, V. G., Landsman, V. & Stremersch, S., Sep 2024, In: International Journal of Research in Marketing. 41, 3, p. 567-588 22 p.Research output: Contribution to journal › Article › peer-review
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2020
Cross-decision social effects in product adoption and defection decisions
Landsman, V. & Nitzan, I., Jun 2020, In: International Journal of Research in Marketing. 37, 2, p. 213-235 23 p.Research output: Contribution to journal › Article › peer-review
Open Access12 Scopus citations -
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
Landsman, V. & Stremersch, S., 1 May 2020, In: Journal of Marketing. 84, 3, p. 122-141 20 p.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations -
2018
Testing Alternative Learning Theories: Evidence From Subscription Contracts
Ater, I. & Landsman, V., Dec 2018, In: Journal of Industrial Economics. 66, 4, p. 763-815 53 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
2013
Do customers learn from experience? Evidence from retail banking
Ater, I. & Landsman, V., Sep 2013, In: Management Science. 59, 9, p. 2019-2035 17 p.Research output: Contribution to journal › Article › peer-review
28 Scopus citations -
The relationship between DTCA, drug requests, and prescriptions: Uncovering variation in specialty and space
Stremersch, S., Landsman, V. & Venkataraman, S., 2013, In: Marketing Science. 32, 1, p. 89-110 22 p.Research output: Contribution to journal › Article › peer-review
Open Access30 Scopus citations -
2011
Multihoming in two-sided markets: An empirical inquiry in the video game console industry
Landsman, V. & Stremersch, S., Nov 2011, In: Journal of Marketing. 75, 6, p. 39-54 16 p.Research output: Contribution to journal › Article › peer-review
141 Scopus citations -
2010
The diffusion of a new service: Combining service consideration and brand choice
Landsman, V. & Givon, M., Mar 2010, In: Quantitative Marketing and Economics. 8, 1, p. 91-121 31 p.Research output: Contribution to journal › Article › peer-review
Open Access19 Scopus citations