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Dive into the research topics where Irit Nitzan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
- 5 Article
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The positive effect of physical constraints on consumer evaluations of service providers
Steinhart, Y., Nitzan, I., Goldenberg, J. & Mazursky, D., Oct 2022, In: PLoS ONE. 17, 10 October, e0275348.Research output: Contribution to journal › Article › peer-review
Open Access -
"הדרה שיווקית" – כשחברים במועדון הלקוחות מרגישים לא רצויים
Translated title of the contribution :Marketing exclusion: when loyalty program customers feel like outsiders Research output: Contribution to journal › Article › peer-review
Open Access -
Cross-decision social effects in product adoption and defection decisions
Landsman, V. & Nitzan, I., Jun 2020, In: International Journal of Research in Marketing. 37, 2, p. 213-235 23 p.Research output: Contribution to journal › Article › peer-review
Open Access15 Scopus citations -
The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service
Nitzan, I. & Ein-Gar, D., 1 Oct 2019, In: Journal of Marketing Research. 56, 5, p. 842-861 20 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
Social effects on customer retention
Nitzan, I. & Libai, B., Nov 2011, In: Journal of Marketing. 75, 6, p. 24-38 15 p.Research output: Contribution to journal › Article › peer-review
238 Scopus citations