Research output per year
Research output per year
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Dive into the research topics where Eitan Muller is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Predicting livestream shopping success
Liu, Z., Zhang, W., Liu, X., Muller, E. & Xiong, F., 2026, (Accepted/In press) In: International Journal of Research in Marketing.Research output: Contribution to journal › Article › peer-review
Open Access -
The Bible of publishing: a perspective inspired by Don Lehmann
Stremersch, S., Dekimpe, M., Goldenberg, J., Kannan, P. K., Muller, E., Pauwels, K., Rust, R. T., Schreier, M. & Steenkamp, J. B., Jun 2026, In: International Journal of Research in Marketing. 43, 2, p. 247-263 17 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
The effects of churn on the growth of subscription services: Adopters, users, money
Libai, B., Muller, E. & Schoenmueller, V., Mar 2026, In: International Journal of Research in Marketing. 43, 1, p. 92-112 21 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Alice Li, H., Mayzlin, D., Muller, E., Shapira, D., Yang, J. & Zhang, L., Jan 2025, In: Journal of the Academy of Marketing Science. 53, 1, p. 4-28 25 p.Research output: Contribution to journal › Article › peer-review
Open Access29 Scopus citations -
Innovation Diffusion*
Muller, E. & Peres, R., 1 Jan 2023, The History of Marketing Science: Second Edition. World Scientific Publishing Co., p. 89-116 28 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review